Reva Interiors

My role:

UX designer leading the Reva interior’s responsive website designs from the concept to delivery.

Responsibilities:

Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.

Reva Interiors is the service-based company aimed to provide services to the homeowners to ease their Home decoration and renovation journey. Reva Provides two major services to its Customers.

Interior Designing

Online Furniture Store

Project Goals

The Website should be user-friendly and should be accessible to all age groups, It should be Intuitive, Simply appealing and create the user-friendly experience.

I was challenged to create a responsive website that allows users to access the website on multiple screens, which allows the users to book an appointment for their home decorating services and can also order Furniture online.

Top Competitors

Product Audience

• People who want to build a new House and want to do the interior decoration.

• People who want to renovate their excising home.

• People who want to add new furniture in their home or to their Work space.

Demographic profile of target audience

• Gender : All

• Age group : 30-60

• Life stage : Single or Married with Children.

• Job Profile : Any Profession with Income and People who are retired from Salaried Income.

Customer behavior traits

• Technology Early Adopters ; High-end Phone/service app users

• Research Oriented : High use of search Engines

• Established Brand Oriented : Uses smartphones and Purchases established branded items from shopping sites.

Challenges

• As an Interior Designing firm, Images are everything for clients. Needless to say, their website has to reflect in way that would attract the clients and inspire the existing ones. That means a flawless and rather aesthetic web design with high focus on images and easy to read content. The main challenge here was to create a fantastic website full of high quality images, without taking them forever to load.

• There was no prior website for their company, and I had to design it from scratch.

• I had to communicate with the stakeholders for their likes and dislikes in their busy schedule.

• The website couldn’t address customer needs based on their requirements.

• Make it easier for the customers to get in touch and navigate through the website.

• Find the way to distinguish between new and the existing potential customers. Address their needs in different ways.

• Explain the brand’s values, Ideology and Process in an easier manner and increase the user satisfaction.

Solution

• The full screen mode for the exquisite Pictures was one of them, since I wanted users to have a compelling experience when admiring the creativity and High-end delivery of each project.

• The website is User friendly for both our client and the end customer. However, it still has the looks of the modern day portfolio, that can easily inspire and lure prospects.

• Clean, minimal and modern website.

• The website is more engaging for the user and easy to navigate.

• Lower the drop-off rate.

• Clarify the brand’s message.

• Make the website Responsive.

• Increase the form application rate.